We partnered with The Bronx Brewery to create NYC's first ever canned gaming beer, "Power Up". This beer was created to celebrate the communities we came from and are a part of. We celebrated the launch with a talented DJ lineup including Mixa, Yoo Q!, AQ and Max Glazer, vendors from all over NYC including Project Nutype, Gundam Planet, NewtownHQ, Rocio Art, The Crafter Hours and OTK Cards & Collectibles and a legendary performance from Harlem's own Juelz Santana.